Top Tips to Make the Most of Your Marketing This Termite Season

By Aris Gharapetian, Director of Marketing, Target Specialty Products

The Professional Pest Management Association (PPMA) recognizes the week of March 10-16, 2019 as Termite Awareness Week. This annual awareness campaign was created to help to educate consumers about the risk of termites and prevention steps they may take to avoid them. Consider having your pest management business join in on the efforts during this national observance.

Increase awareness about termites, the silent destroyers, while maximizing your online marketing efforts, not just this week, but all season long. The following tips can help:

1. Position yourself as the termite expert. This Termite Awareness Week and beyond work to educate your customers through your writing and marketing efforts. Becoming the termite expert in your service area will keep you top of mind when consumers think about preventing and treating for termites. Termites cause more than $5 billion in property damage each year in the U.S. The information you share about this damaging pest is critical for home and business owners to protect the investment in their home and property.
2. Let termites takeover! For an entire week, let termites infiltrate your social media feeds. Using pictures, facts, and other helpful educational information, let your readers get a firm understanding of the dangers, early warning signs and steps to prevent termites. Be sure to use the hashtag #TermiteWeek, so your efforts are part of the national conversation while connecting people to your thread.
3. Use an infographic. Share this termite infographic from the National Pest Management Association to visually make your audience aware of the dangers of termites. Click here to download and share the infographic.
4. Help consumers to recognize the signs of a termite infestation. Seeing termites, termite swarms and damage on a daily basis may see monotonous to you, however, those images are valuable to a homeowner who needs that understanding to detect a problem in their home. Use plenty of images in your marketing efforts of termites, termite swarms, termite damage, mud tubes and more. Use pictures taken by you, your technician or ones from scientific journals or websites (used with permission). Include photos and visuals in your blogs, social media posts, marketing emails and more to assist your customers in identifying a termite infestation early.
5. Run a promotion. Consider a timely promotion like a free termite inspection or a limited time offer for a reduced cost termite prevention program. Use your marketing materials to educate your audience as to why taking a preventive approach to termites can help to save one of their biggest investments, their home.

For more information about termites and to find the latest termite products and equipment visit our website at www.target-specialty.com.