As temperatures drop across North America, indoor flea activity surges where conditions and blood meals are sustainable; if the proper steps aren’t taken, flea populations can quickly get out of control.
The truth is, there are a lot of common misconceptions about flea behavior and prevention that put our pets at risk and threaten human health. We’ve compiled a list of the top flea fallacies to share with your customers and prospects in your marketing content to help correct misinformation and protect people and their pets this season.
Ineffective flea regimen
Most flea treatments only target adult invaders, meaning our pets can’t get by solely on topical ointments. Not to mention flea resistance renders some common medications useless due to immunities to chemical ingredients. To effectively combat this, pet owners must develop a flea regimen that targets all stages of the life cycle.
A comprehensive approach to flea control—like baths and frequent combing—will help increase effectiveness. However, it’s critical to treat all pets so fleas don’t flock from one to the other.
Ignoring the signs
Cats and dogs scratch for a number of reasons, but it’s important that pet owners investigate the cause before conditions worsen. Proactively inspecting fur and utilizing a flea comb will help lower breeding harborers. Since a single female flea can lay upwards of 50 eggs a day, early detection is key.
Attracting fleas, not deterring them
These blood suckers thrive in temperatures above 70℉ with moderate precipitation. Lowering the thermostat and using a dehumidifier will deter fleas from taking up residence in your domain. Allowing infected fleas to occupy common spaces with humans leaves the public open to dangerous pathogens that lead to Typhus and the bubonic plague.
Overlooking hotspots
Fleas are tactful at evading detection because of their size. Deep-cleaning areas where pets spend the most time, like beds, blankets, and carpet, is a crucial step that helps eliminate feeding and breeding.
Drive your customers and prospects to take action now
As we settle into colder months, pet owners will begin to notice an influx of fleas in their homes. Now is the time to educate and drive them to take action. We’re here to help.
