To help raise awareness on the dangers that mice and rats pose to human health and property each year, The Professional Pest Management Alliance (PPMA) designated a whole week to rodent control and education.
Needless to say, 2020 has been a year of change amidst a global pandemic. Now more than ever, people want to feel safe and secure in all areas of their lives, including health, housing, and financial wellbeing. This week is an opportunity to leverage your business as a sound investment while providing peace of mind through education.
It’s safe to say that consumers know what mice and rats look like, but because these pests are expert evaders, homeowners, tenants, business owners, etc. often overlook evidence of these furry freeloaders in their dwellings. Not only does this leave them vulnerable to disease, but rodents are known to reproduce at an alarming rate; in just 12 months, two rats can multiply into 1,000 and one single female mouse can birth 160 pups per year.
As parts of North America brace for cold weather, rodents are beginning to move indoors. Now is the time to prevent a full-blown infestation. Here are some marketing content tips to help you drive your audience to take action throughout the week:
Tell your readers what to look for in and around their homes and place of employment, including how to differentiate between mice and rat droppings.
Share lifecycle and behavioral tips, dietary preferences, and physical traits.
Educate your audience on the ~35 diseases they spread both directly and indirectly.
Stress that DIY rodent control is ineffective and can worsen the problem.
Target Specialty Products has been helping pest management professionals control rodents for 80 years. We offer a variety of products and solutions for rodent control. Recommended products include:
(I503411) - single locking mechanism provides quick servicing combined with a station that is strong enough to provide a high level of tamer-resistance.
(I509681) - rodent station with integrated sensing technology, that tracks when and where rodents are traveling in bait stations. Provides a complete rodent data gathering and management system.