MAXIMIZING PROFITS: Monitoring for Money
Don’t miss out on profitable termite monitoring services. Be proactive!
How Termite Monitoring Can Grow Your Business
Typically, the biggest asset a person has is their home. Protecting it from termites should be an ongoing occurrence to maintain the value. Monitoring is another means of finding termites and ultimately selling the consumer a termite protection plan. Monitors are installed as part of a termite protection program and are serviced on a regular basis by technicians who are currently servicing the property, such as lawn treatments or general pest control work. If the property has not been treated before, a hit on a monitor gives you the opportunity to sell a termite treatment program. If you have treated the property, a hit on a monitor warns both you and the customer that termites are present.
Other Benefits of Termite Monitoring:
Adding this monitoring service to existing services for residential customers, allows for bundling packages and increases revenue.
• Provides a cross-sell service to general pest control customers as well as a recurring revenue opportunity
• Enhances your company’s image as innovative professionals providing homeowners with an early warning termite detection system, which provides customers the assurance that it will be difficult for termites to invade their home undetected.
• Provides opportunity to up-sell liquid treatment in the event of a termite hit
• Extends relationships with customers who might otherwise be lost
• Provides visible evidence of the need to move from monitoring to a curative approach
• Provides an environmentally sound approach to detecting termites
Growing Market
The Termite Control Market size is forecast to reach around $5 billion by 2025 according to “Termite Control Market – Forecast(2020-2025)” and is estimated to be growing at a CAGR of 5.5%, to Industry ARC. The increase is believed to be a result of the increase in construction activities using wood as well as protection of crops.The use of termite baits and monitors over termiticides hav grown substantially over the last ten years.*
Ease-of-Entry
Termite monitoring is a relatively easy service to add. There does not need to be an added cost for new personnel – you can train your existing technicians. Installation is fairly simple and can be performed at the same time as a traditional perimeter treatment. Adding an extra service onto an existing account you are already servicing means less travel time, can help to keep routes efficient, maximizing production and profitability could add an additional 25-30% revenue.
Materials Required
Target Specialty Products recommends the Advanced Termite Bait System by BASF. Contact your Target Specialty Products representative for more product recommendations. Typical baiting systems involve three stages:
Pricing & Positioning
Upsell to existing customers
• Offer upgrade to standard general pest control contract
• Offer as upgrade to Liquid contract
• Offer partial credit toward baiting system / Liquid Treatment when termites are identified
Placement of monitors
Place the requisite number of stations based on the linear footage of the home to increase the monitoring effectiveness. When a monitor is ‘hit’, you can either provide a soil or liquid treatment.
Installation Time
Installation time using an auger takes minimal time – perhaps 30 seconds for each monitor.
Timing
Termite monitors should be a year-round service offering. Although termite swarms are a seasonal event, termites can be active throughout the year and should be monitored for.
Marketing Materials
BASF Partners can take advantage of the Partner portal on their website to download and use marketing materials for the ATBS product line which includes: Advance Homeowner brochure, prospecting door hanger and Annual Advance Termite Inspection Cartridge (TIC) “Recharge” statement stuffer.
Marketing Leave-Behind
Consider creating a marketing piece to educate your current customers on the importance of monitoring their property for termites. Door hangers in areas where they are permitted are a great way to notify neighbors of your services. *Gary Curl, Specialty Product Consultant, 2018
